According to TechCrunch Apple might be in the process of negotiating with Twitter to purchase the service. This is the hot tech rumor of the day, generating serious buzz. Twitter, of course, being the most buzz worthy service of the moment online. This, as always, has lead to serious discussions about who might purchase the service since buzz worthy services online usually end up being sold – with the notable recent exception of Facebook.
Apple and Twitter joining together would be the stuff of online fan boys dreams. The two companies that internet/computer geeks love the most joined together? The stuff of their dreams.
The question is why would Apple purchase Twitter?
Twitter offers buzz, sure, but Apple always has buzz. It could be that they want to purchase Twitter to generate a little renewed hype in case of Steve Jobs stepping down permanently – but that seems a little far fetched, especially since Twitter would allegedly cost Apple $750,00,000.
Twitter does not offer revenue to Apple although it does offer a large and growing user base.
The question is how will Twitter find revenue? It won’t be in the enterprise field, at least not in terms of enterprise internal communications. Rumored sources of revenue are sentiment engines – aka a complex search offered by Twitter to companies to see who is saying what – and sponsored corporate accounts.
Enterprise communications are often slow to make the leap after all. Email has made the transition but instant messaging still lags behind even though enterprise messaging services such as Brosix offer encryption, collaborative tools, and the like. It will be interesting to see how Twitter unfolds.